Seasoned Marketer Brings Proven Track Record of Driving Growth for Technology Services Companies
SAN FRANCISCO – Feb. 19, 2025 – BeyondID, a leading managed identity solutions provider (MISP), today announced the appointment of Margaret Irons to Chief Marketing Officer. With over two decades of experience driving high-growth strategies for technology companies, Irons will lead BeyondID’s global marketing initiatives to expand brand awareness, accelerate revenue growth, and reinforce the company’s position as a top innovator in identity and access management (IAM).
“Margaret is a dynamic marketing leader with a deep understanding of how to scale technology brands and drive measurable impact,” said Arun Shrestha, CEO and co-founder of BeyondID. “Her expertise in demand generation, brand positioning, and go-to-market strategy will be instrumental as we continue to help enterprises strengthen security while delivering seamless user experiences.
A seasoned marketing leader, Irons previously led Salt & Butter Marketing, a boutique agency providing marketing expertise to startup and growth stage companies. Prior to that, she was Vice President and Global Head of Marketing and Communications at 3Pillar Global, where she built the marketing team from the ground up, contributing to 4x growth and two successful exits. She was also a founding team member at Union and held leadership roles at 1776 and the U.S. Chamber of Commerce.
As CMO, Irons will spearhead the company’s global marketing strategy, brand positioning, and demand generation efforts. Her initial priorities will be to build a cohesive marketing strategy, expand BeyondID’s digital and content marketing programs, and strengthen the company’s channel partner strategy to enhance customer value.
“The rise of remote access and AI has made identity security even more critical to consumers. With a staggering number of breaches stemming from compromised credentials, BeyondID is in a strong position to improve our client’s cyberresilence with a simplified and optimized approach to identity and access management,” said Irons. “BeyondID is a market leader and innovator in delivering solutions that embed identity into every pillar of the Zero Trust framework and ensuring that customers and employees are not trading top-level data security for a strong user experience. I’m excited to drive BeyondID’s next phase of growth and further establish it as the trusted partner for secure, seamless identity management.”
About BeyondID
BeyondID is a leading Managed Identity Solutions Provider (MISP). By delivering secure solutions and services that help manage digital identities, BeyondID enables organizations to control access to applications, data, networks, and devices while facilitating continuous regulatory compliance and ensuring seamless user experiences. BeyondID has created Secure Total Experiences for organizations like TDECU, Inception Health, Johnson Financial Group, Biogen, Northern Trust, and Cone Health. More information about BeyondID can be found at www.BeyondID.com.
