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In the eyes of retail consumers, omnichannel is the new gold standard. But retailers should be warned: omnichannel commerce is more than a one-time investment.
There’s no better time than now to get started on your digital identity journey. We’ve helped some of the best retail brands in the world modernize their customer data approach with digital identity strategies based on each of their unique set of goals.
Omnichannel Commerce is enabled by many modern Identity solutions working together in conjunction as part of a robust identity strategy; to achieve Omnichannel Commerce, identity modernization must take place on an ongoing basis. In fact, the most successful retail brands approach identity as a journey.
Where one-off investments and irregular system maintenance bring about challenges like whack-a-mole security, compliance fatigue, IT/security cost increase, high maintenance costs, disjointed customer experience, and poor customer engagement, companies reluctant to invest in solution longevity are putting their reputation on the line.
Our proactive approach to cybersecurity helps retail organizations stay confidently ahead of threats and deliver a secure total experience powered by identity-first governance philosophy.
